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State of the Lease-to-Own Consumer

Powered by Koalafi’s proprietary data and insights, these reports help merchants gain a clearer understanding of non-prime consumers and the factors guiding their shopping and payment decisions.

The State of the Lease-to-own Consumer Report from Koalafi

Koalafi recently published its first quarterly consumer insights report, which details who the lease-to-own consumer is, what they’re after, and what your business can do to reach them and capitalize on their purchasing power in 2025 and beyond.

Research & Insights

State of the Lease-to-Own Consumer

Recap of exclusive consumer insights in our report: The economic outlook of the lease-to-own consumer

Learn what lease-to-own consumers think about the economy in 2025 and how it will (or won’t) affect their shopping habits—and your business.

State of the Lease-to-Own Consumer

Research & Insights

New report: What today’s economic environment means for lease-to-own shopper behavior

As economic headlines continue to shift, so do the priorities and behaviors of lease-to-own shoppers. Many merchants are asking the same questions: Are non-prime customers still spending? What’s changing in their decision-making? And how do pay-over-time options fit in? Volume II of Koalafi’s State of the Lease-to-Own Consumer Report answers those questions, focusing on how economic uncertainty is influencing shopper behavior—and what it means for merchants.

State of the Lease-to-Own Consumer

Research & Insights

What’s driving lease-to-own shoppers' purchases in 2025

To get a better sense of what’s motivating lease-to-own consumers in 2025, we asked them about their priorities and plans for financing this year. Here’s what they told us.

State of the Lease-to-Own Consumer

Research & Insights

Sneak peek: Data and insights from our upcoming Volume II State of the Lease-to-own Consumer Report

Our next State of the Lease-to-own Consumer Report will explore topics and data related to the lease-to-own consumer’s state of mind, purchasing behavior, and more.

Research & Insights

State of the Lease-to-Own Consumer

New report: How lease-to-own drives growth across the buyer journey

New proprietary data from Koalafi’s State of the Lease-to-Own Consumer Report Volume III reveals how non-prime shoppers research, decide, and return. Learn what matters most across the buyer journey and how merchants can act on it.

Research & Insights

Sales & Marketing Tips

State of the Lease-to-Own Consumer

2025 State of the Lease-to-own Consumer Report coming soon

Learn about your consumer’s behaviors and what they’re looking for this year. Almost 121 million Americans are considered non-prime consumers, meaning they have credit scores below 660—and this number is only growing.

State of the Lease-to-Own Consumer

Research & Insights

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