New report: What today’s economic environment means for lease-to-own shopper behavior

As economic headlines continue to shift, so do the priorities and behaviors of lease-to-own shoppers. Many merchants are asking the same questions: Are non-prime customers still spending? What’s changing in their decision-making? And how do pay-over-time options fit in? Volume II of Koalafi’s State of the Lease-to-Own Consumer Report answers those questions, focusing on how economic uncertainty is influencing shopper behavior—and what it means for merchants.

Sneak peek: Data and insights from our upcoming Volume II State of the Lease-to-own Consumer Report

Our next State of the Lease-to-own Consumer Report will explore topics and data related to the lease-to-own consumer’s state of mind, purchasing behavior, and more.

Koalafi Expands Executive Team and Board to Accelerate Growth and Innovation in Non-Prime Consumer Finance

Koalafi announced a series of strategic leadership appointments that signal the company’s continued momentum and commitment to innovation and sustainable growth.

The State of the Lease-to-own Consumer Report from Koalafi

Koalafi recently published its first quarterly consumer insights report, which details who the lease-to-own consumer is, what they’re after, and what your business can do to reach them and capitalize on their purchasing power in 2025 and beyond.

Exceeding tire sales expectations with lease-to-own financing

When a tire merchant with 30 locations first partnered with Koalafi, they saw flexible financing as a way to enhance the customer experience—ensuring more shoppers could make necessary purchases instead of leaving empty-handed. What they didn’t anticipate was the strong demand for lease-to-own financing or the significant impact it would have on their overall sales growth.

2025 State of the Lease-to-own Consumer Report coming soon

Learn about your consumer’s behaviors and what they’re looking for this year. Almost 121 million Americans are considered non-prime consumers, meaning they have credit scores below 660—and this number is only growing.

What’s driving lease-to-own shoppers' purchases in 2025

To get a better sense of what’s motivating lease-to-own consumers in 2025, we asked them about their priorities and plans for financing this year. Here’s what they told us.

Koalafi is a Winner in Furniture Today’s 2025 Reader Rankings Awards

How customer-centric is your financing program?

Today’s customers expect brands like yours to recognize and address their unique needs – including the financing options you offer. This assessment will help you evaluate how customer-focused your current financing program is.

Koalafi appoints Eric Kobe as CEO

Koalafi, a leading consumer finance company, today announced the appointment of its President, Eric Kobe, as the company’s new Chief Executive Officer.

Mark Denman Joins Koalafi as Executive Vice President of Business Development, Bringing Decades of Industry Expertise

We are thrilled to welcome Mark Denman to the Koalafi team as our new Executive Vice President of Business Development!

Koalafi announces partnership with HP

We are excited to announce that Koalafi is part of HP Financing. Koalafi lease-to-own financing is now available to eligible consumers shopping on HP.com.